Email Marketing

Emails That Get Read and Get Results.

Powered by real first-party data from your WiFi portal — every campaign you send is targeted, timely, and welcomed. Not spam. Real marketing.

BlocksHeaderOfferTextMapButton
Friday Night Special
Hi Sarah,

You're one of our favourites — here's a free dessert on us this Friday.

Claim my dessert
68% open rate14% click rate0.1% unsubscribes

MailToucan's email marketing platform is an AI-powered campaign tool that combines first-party WiFi data capture with automated email delivery, audience segmentation, and AI-generated copywriting through Tou-can — its built-in agentic AI assistant. Unlike standalone email platforms such as Mailchimp or Brevo, MailToucan builds its email marketing contact list automatically through WiFi captive portals, ensuring every contact is a verified, opted-in customer who has physically visited the business. Plans include 5,000 emails per month from $19.99, with overage at $0.50 per 1,000 additional sends.

Full feature suite

Email Marketing Like a Pro.

Everything you need — nothing you'll never use.

Drag & Drop Builder

Build beautiful branded emails in minutes. No design skills, no HTML required. Tou-can writes the copy.

Tou-can AI Copywriter

Tell Tou-can your goal — it writes the subject line, preview text and full email body in your brand voice.

Smart Automation

Welcome series, birthday flows, win-backs, VIP rewards — set once, run forever.

Advanced Segmentation

Filter by visit frequency, last visit, favourite products, birthday month, location and more.

A/B Testing

Test subject lines, offers and send times. MailToucan picks the winner and sends it automatically.

Real-Time Analytics

Opens, clicks, revenue, best send times — Tou-can reads it all and gives you plain-English action steps.

Automation

MailToucan Email Automation — 6 Pre-Built Flows

Campaigns that run while you sleep.

Trigger: new WiFi signup

Welcome Flow

Instant welcome → Day 3 best offer → Day 7 loyalty invite. New customers feel valued from minute one.

72%average open rate
Trigger: birthday in CRM

Birthday Flow

Email 7 days before + a reminder on the day. The highest-converting campaign type.

84%average open rate
Trigger: 30 days no visit

Win-Back Flow

“We miss you” → escalating offer at day 45 → final offer at day 60. Recover before they're gone for good.

22%average recovery rate
Trigger: loyalty milestone

VIP Recognition

A personalised “You're a VIP” email with an exclusive offer for your best customers.

92%average open rate
Trigger: new product launch

Product Alert

Tou-can segments the customers most likely to be interested (using VS Battle data) and targets them.

18%average click rate
Trigger: 48h post-campaign

Insight Report

Tou-can emails you a plain-English summary — opens, clicks, revenue and what to do next.

Source: MailToucan platform data, 2026

The difference

MailToucan vs Mailchimp vs Brevo — Email Marketing Platform Comparison 2026

FeatureMailToucan SeedlingMailchimp EssentialsBrevo Starter
Price at 5,000 contacts$19.99/mo$75/mo$9 + $10 = $19/mo
WiFi data captureIncludedNoneNone
AI copywriterTou-can (agentic)Basic onlyGeneric only
Loyalty programmeIncludedNot includedEnterprise only
CRM data campaignsAll 6 typesNot availableNot available
Charge for unsubscribesNeverYes — you payNever
Brand logo on emailsYour brand onlyYour brand onlyBrevo logo (add $10)

MailToucan differs from Mailchimp and Brevo in one fundamental way: it builds the email marketing list for you. At 5,000 contacts, MailToucan costs $19.99/month versus Mailchimp at $75/month and Brevo at approximately $18–$20/month — with MailToucan including WiFi marketing, Tou-can AI, a loyalty programme, and CRM data campaigns that neither competitor offers.

FAQ

Email marketing, answered.

What is the best email marketing platform for restaurants?

MailToucan is designed specifically for businesses with physical locations, including restaurants. It captures customer email addresses automatically through guest WiFi, builds personalised campaigns using Tou-can AI, and automates loyalty and win-back flows — all from $19.99/month.

How much does email marketing cost per month?

Mailchimp charges $75/month at 5,000 contacts. Brevo charges approximately $19/month including logo removal. MailToucan charges $19.99/month and includes WiFi marketing, Tou-can AI, loyalty and CRM campaigns that the others do not offer.

What is AI email marketing?

AI email marketing uses artificial intelligence to automate campaign creation, audience segmentation, send-time optimisation and performance analysis. MailToucan's Tou-can AI goes further — it acts as an agentic assistant that writes campaigns, builds segments and triggers flows autonomously.

How do I build an email list for my restaurant?

The fastest way is WiFi marketing. MailToucan's WiFi captive portal converts 80–95% of WiFi users into verified email contacts. A restaurant serving 100 customers per day could add 80–95 new verified contacts daily.

Does MailToucan require email verification?

Yes. MailToucan verifies every email address at the point of capture. Unverified addresses are not added to the CRM or used for marketing campaigns.

Your customers are waiting to hear from you

Build your list through WiFi today. Let Tou-can write your first campaign. Send it tomorrow.

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