Compare
MailToucan vs Mailchimp vs Brevo — the honest comparison.
Mailchimp has a tool. MailToucan gives you the data too.
| Feature | MailToucan Seedling | Mailchimp Essentials | Brevo Starter |
|---|---|---|---|
| Price at 5,000 contacts | $19.99/mo | $75/mo | $9 + $10 = $19/mo |
| WiFi data capture | Included | None | None |
| AI copywriter | Tou-can (agentic) | Basic only | Generic only |
| Loyalty programme | Included | Not included | Enterprise only |
| CRM data campaigns | All 6 types | Not available | Not available |
| Charge for unsubscribes | Never | Yes — you pay | Never |
| Brand logo on emails | Your brand only | Your brand only | Brevo logo (add $10) |
MailToucan differs from Mailchimp and Brevo in one fundamental way: it builds the email marketing list for you. At 5,000 contacts, MailToucan costs $19.99/month versus Mailchimp at $75/month and Brevo at approximately $18–$20/month — with MailToucan including WiFi marketing, Tou-can AI, a loyalty programme and CRM data campaigns that neither competitor offers.
Competitor prices are approximate and checked October 2026. Always confirm current pricing on each provider’s website.
How does MailToucan compare to Mailchimp?
MailToucan costs $19.99/month at 5,000 contacts versus Mailchimp’s $75/month. It also includes WiFi data capture, a loyalty programme, CRM data campaigns and Tou-can AI.
Is there a Mailchimp alternative that builds my list?
Yes. MailToucan captures verified, opted-in contacts through guest WiFi so you are not sending to a list you must find yourself.
Keep exploring
One flock. Everything connected.
Ready to turn your WiFi into a revenue machine?
Join the businesses using MailToucan to capture, market and retain customers — all powered by Tou-can AI.
Payment required to register · No setup fees · Cancel anytime