Mailchimp vs MailToucan
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6 min read · Last updated October 2026
Mailchimp is a general-purpose email marketing tool; MailToucan is a WiFi and email marketing platform that builds your contact list for you through guest WiFi. At 5,000 contacts, Mailchimp’s Essentials plan costs about $75/month and MailToucan’s Seedling plan costs $19.99/month, with WiFi capture, loyalty, CRM data campaigns and Tou-can AI included.
The key difference
Mailchimp sends emails to a list you must grow yourself. MailToucan captures the list for you, from people who actually visit your venue, then helps you market to them.
Price at 5,000 contacts
Mailchimp Essentials: about $75/month. Brevo: about $19/month once logo removal is added. MailToucan Seedling: $19.99/month, with everything included.
Side-by-side
| MailToucan | Mailchimp | Brevo | |
|---|---|---|---|
| WiFi data capture | Included | None | None |
| Loyalty programme | Included | None | Enterprise only |
| AI assistant | Tou-can (agentic) | Basic | Generic |
| Charge for unsubscribes | Never | Yes | Never |
Who should choose which?
If you run a physical venue and want to turn visitors into repeat customers, MailToucan is built for you. If you only run an online business with no foot traffic, a general email tool may be enough.
Frequently asked questions
Is MailToucan cheaper than Mailchimp?
Can I move my contacts over?
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