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The True Cost of Email Marketing in 2026
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6 min read · Last updated October 2026
The true cost of email marketing includes the subscription, per-contact and per-send fees, add-ons such as logo removal, and the cost of building a list in the first place. At 5,000 contacts Mailchimp costs about $75/month, Brevo about $19/month with logo removal, and MailToucan $19.99/month with WiFi capture, loyalty and AI included.
Hidden costs to watch
- Paying for unsubscribed contacts
- Logo-removal add-ons
- Overage fees per thousand emails
- Separate tools for loyalty, WiFi and CRM
The list-building cost
Most platforms charge to send to a list you must find yourself. MailToucan builds the list through WiFi so the cost of acquiring contacts is close to zero.
Pricing at a glance
| Seedling | Flocking | Full Flock | |
|---|---|---|---|
| Price | $19.99/mo | $49.99/mo | $99.99/mo |
| Locations | 1 | 3 | 10 |
| Emails / month | 5,000 | 25,000 | 100,000 |
Email cost per thousand
MailToucan’s infrastructure cost is about $0.20 per 1,000 emails sent.
FAQ
Frequently asked questions
Does MailToucan charge for unsubscribes?
Never. You only pay for what you use.
Ready to turn your WiFi into a revenue machine?
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