Guide
Birthday Campaigns That Convert
Collect birthdays through your WiFi portal and send automated birthday offers that get opened and redeemed.
4 min read · Last updated October 2026
A birthday campaign collects a customer’s birthday at sign-up and automatically sends an offer before and on the day. Birthday emails are consistently the highest-converting email campaign type, with MailToucan’s birthday flow averaging an 84% open rate.
Collect the birthday
Use the Birthday Collector data campaign on your WiFi portal.
Send twice
One email 7 days before and a reminder on the day.
Make it personal
Offer something tied to what each customer actually likes.
Put this into practice
Join the flock and set it up in minutes.
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