How to Write a Welcome Email Series
Build a three-email welcome series that turns new WiFi sign-ups into repeat customers.
5 min read · Last updated October 2026
A welcome email series is a short automated sequence sent to every new contact. A proven pattern is an instant welcome, a best offer on day 3 and a loyalty invitation on day 7. MailToucan’s welcome flow averages a 72% open rate.
Email 1 — Instant welcome
Thank them, set expectations and deliver the offer promised on your portal.
Email 2 — Day 3 best offer
Share your best offer or a popular product to encourage a first return visit.
Email 3 — Day 7 loyalty invite
Invite them to your loyalty programme so they have a reason to keep coming back.
Let Tou-can draft it
Tell Tou-can your goal and it will write subject lines and copy in your voice for you to approve.
Put this into practice
Join the flock and set it up in minutes.
Payment required to register · No setup fees · Cancel anytime