How to Set Up WiFi Marketing
A step-by-step guide to setting up a branded captive portal and capturing guest emails.
6 min read · Last updated October 2026
Setting up WiFi marketing means connecting your guest network to a branded captive portal that collects consented guest details. The process takes four steps: connect your network, brand your portal, choose a data campaign, and switch on automated emails.
1. Check your equipment
Confirm your WiFi system supports a captive portal or RADIUS authentication. See WiFi hardware.
2. Connect your network
Point your guest network to your MailToucan portal and test connecting from a phone.
3. Brand your portal
Add your logo, colours, welcome message and consent text.
4. Choose a data campaign
Pick Spin the Wheel, VS Battle, Mystery Box or a survey to make signing up worthwhile.
5. Turn on your welcome email
Activate the welcome flow so every new contact hears from you instantly.
Put this into practice
Join the flock and set it up in minutes.
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