Guide
Win-Back Campaigns for Lapsed Customers
Re-engage customers who haven’t visited in 30 days with a three-step win-back flow.
4 min read · Last updated October 2026
A win-back campaign automatically emails customers who haven’t visited for a set period, typically 30 days. A three-step flow of “We miss you”, an escalating offer on day 45 and a final offer on day 60 recovers an average of 22% of lapsed customers.
Trigger on inactivity
Start the flow when a contact hasn’t visited for 30 days.
Escalate gently
Begin with a friendly note, then add an offer, then a final deadline.
Measure recovery
Track how many return after the sequence.
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